The 20 Most Searched Marketing Questions On The Web.

By 1 december 2018september 27th, 2019Blog, Marketing

The 20 Most Searched Marketing Questions On The Web.

In this Marketing FAQ post, I’m going to answer the internet’s most searched questions about marketing. What is a Marketing Plan? What is a Marketing Model? What is a Big Idea in Marketing?

Today i’ll answer all these questions and more!

It gets better: if your question isn’t on the list, leave a comment below and I’ll answer it.

A quick overview of the question you’ll get answered in this blogpost:

  • What is a Marketing Plan?
  • Why is a Marketing Plan important?
  • How to write a good Marketing Plan.
  • How to define your Target Audience?
  • What is a Buyers Journey?
  • Why researching the Buyers Journey is important.
  • What is a Marketing Model?
  • What is a Big Idea in marketing?
  • What are the characteristics of a Big Idea?
  • What is a creative in marketing?
  • What is ‘Above The Line’ advertising? (ATL)
  • What is ‘Below The Line’ advertising? (BTL)
  • Why Search Engine Marketing?
  • How Social Media helps in marketing
  • Why Experiential Marketing?
  • What is a quick scan?
  • How to perform a quick scan?
  • How to perform a Competitor Analysis.
  • What is a SWOT Analysis.
  • How to do a SWOT Analysis.

And much much more. Let’s dive right in..

Read the complete guide

How To Write A Marketing Plan Like A Pro

Marketing FAQ

What is a Marketing Plan?

A marketing plan is a document that outlines the brand’s marketing efforts. It should contain: diagnosis of its key challenges, substantiated solution and activities involved to accomplish the brand’s objectives.

Why is a Marketing Plan important?

A marketing plan helps to obtain higher performance by identifying critical obstacles that hinder progress by developing an approach to overcome these, which helps focus the organizations’ energy and resources.

How to write a good Marketing Plan?

The kernel of a good marketing plan or strategy contains four elements: a diagnosis, a guiding policy, coherent action and KPI’s to evaluate progress.

What is a Marketing Model?

A marketing model serves as a guiding policy of your marketing plan, and is not the strategy or plan itself.

What is a Buyers Journey?

The buyers journey is the process from which a buyer moves from becoming aware of your product to buying your product. This process is focused on converting leads to clients.

Why researching the Buyers Journey is important.

Find out what the buyers journey for your product looks like. These insights will help you in prioritizing your marketing efforts and distribution strategy.

How to define your Target Audience?

Follow this workflow to define your real target audience:

  1. Write down a hypothesis;
  2. Research;
    ∙ Find target audience insights through research firms and studies;
    ∙ Look at your current customer base;
    ∙ Check out your competition;
  3. Create buyer personas based on your research;
  4. Validate your hypothesis.

What is a Big Idea in marketing?

A big idea attracts the attention of consumers and get them to buy your product. It attempts to communicate your brand, product or concept to the general public by creating a message that resonates with consumers. This idea is the core of your marketing efforts and is based on your key insights and objectives.


Examples
Coca Cola – Happiness Factory
Procter & Gamble – Thank you, Mom.
Old Spice – The Man Your Man Could Smell Like.

What are the characteristics of a Big Idea?

  1. It creates an emotional connection with the public;
  2. It is distinct, re-imagining the way we think, act or feel;
  3. It has value as a topic for discussion, due to being resonant and meaningful;
  4. It pierces through any cultural and ethnical borders, connects with people at a deeper level;
  5. It is universal, can be communicated across all media platforms.

What is a creative in marketing?

Creatives are the materials used for a marketing campaign, with the goal to: grow awareness, generate leads, etc. The creatives are developed by an art directors in liaison with copywriters and visual designers.

What is ‘Above The Line’ advertising? (ATL)

Above the line advertising targets the general population through mass communication platforms, such as: television, radio, print and outdoor.

What is ‘Below The Line’ advertising? (BTL)

Below the line advertising target specific audiences with (digital media) assets such as: search engines, social media, content marketing,  e-mail marketing and events.

Why Search Engine Marketing?

Search Engine Marketing is extremely helpful in targeting people based on ‘purchase intent’. Meaning you can target people based on the consideration stage they are in.

How Social Media Helps in Marketing?

Social Media Marketing is especially helpful raising awareness, build a relationship with your audience and increasing traffic and conversation as a result.

Why experiential marketing?

Experiential Marketing is designed to be memorable and emotional, to generate loyalty and push purchase decision.

What is a Quick Scan?

A quick scan is a brief examination of an organisation or product. The goal is a global evaluation in which you list the most important opportunities, bottlenecks, and optimisations. The results of a quick scan form the basis for a deeper analysis.

How to perform a Quick Scan?

Write down:

  • What are important opportunities?
  • Are there any bottlenecks that slow down progress?
  • What optimizations come to mind to accelerate growth?

What is a Swot Analysis?

A SWOT analysis is a framework which you can use to evaluate the competitive position of a company, identifying it’s strengths, weaknesses, opportunities and threats.

How to do a SWOT Analysis?

  1. Determine the objective: what exactly are you analyzing?;
  2. Create a grid: draw a large square and then divide it into four smaller squares, label each box;
  3. Answer all the necessary questions;
  4. Draw conclusions;
  5. Prioritize your strategies and actions: according to the importance-urgency matrix.

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